I don’t know about you, but I’m so grateful that we live in the era of Facebook, Instagram and Selfie images galore. Want to know why? Because the people in these pics are the real deal.
Shock of shocks, when my friends put up pics of themselves making dinner, playing with the dog or chillin’ at the beach, not a one of them looks like a Victoria’s Secret Angel, NY runway model or botoxed red-carpet movie star.
Selfies liberate us. The advertising industry no longer gets to decide what constitutes “camera ready” – at least in our personal spheres. So, yes, we’re still bombarded daily with thousands of their air-brushed, cropped and photo-shopped images that they tout as their version of perfection, but thankfully that’s changing.
Here are 5 companies that are standing up for all of us who are the real deal.
We call them #EYOB Champions!
Dove was probably the first company to celebrate real women’s bodies in their “Real Beauty” campaign. Going on eleven years now, they’ve stayed the course and followed up with even more ads and body positive videos that have gone viral.
2. Always’ #LikeAGirl Campaign
This is a company that sells feminine care products…and they did it during Super Bowl 2015, arguably one of the highest testosterone-filled events of the year. “#LikeAGirl” vividly portrays what running, throwing, and fighting like a girl means to various age groups and genders. Not surprisingly, as a girl gets older, she loses her self-confidence. That’s when doing things “like a girl” takes on negative connotation. How did the ad do with the Super Bowl audience? Ad Meter ranked it #1. Score one for the girls!
3. Microsoft’s “Girls Do Science” Campaign
Out since March 8, 2015, Microsoft shares that while 7 out of 10 girls are interested in science, only 2 out of 10 will go on to pursue a career in the sciences. They decided to change that with this short empowerment ad. You have to watch until the end. All girls – really, all people – should see this.
4. Special K’s Shhhhut Down Fat Talk Campaign
Tyra Banks is the spokesperson for this campaign that highlights the fact that most women talk about their own bodies in very negative ways. Special K’s message? It’s time to put an end to “fat talk!”
5. Lane Bryant’s #ImNoAngel Campaign
Did we save the best for last? You be the judge. Lane Bryant’s plus size models are all kinds of sexy in this ad that takes on lingerie giant Victoria’s Secret. Last year, VS got slammed when it ran an ad talking about the “Perfect Body” aka 5’11” models with size 2 waists. When 150K people signed a protest petition, VS got the message and promptly took the ad down. Just out since the beginning of April, Lane Bryant’s “ImNoAngel” YouTube ad has already been seen by over 2 million people.
It takes a special kind of company to swim against the tide of what the traditional definition of beauty is right now. theStitch applauds these #EYOB Champions for changing the conversation and we look forward to having more join the ranks.
What do you think of these ads? Let us know in the comments section below!