WHY I FELT COMPELLED TO LAUNCH theStitch.
I had the crazy good fortune to be born into a family of really strong women. Starting with my Grandma, Esther Villa, I was surrounded by women of grit and grace who taught me what true beauty really was — and it had nothing to do with looks or accomplishments. It had everything to do with love.
My cousins and I knew absolutely, without a doubt, that Grandma loved us — and that love made us strong and gave us confidence.
I wanted to bring that message of love, total acceptance and confidence to the world.
Our Vision is a world where attitude, confidence and passion are the very heart of what it means to be beautiful.
Our Mission is to build an online community where all women feel empowered to embrace their own beauty and where they are encouraged to express it outwardly with confidence, attitude, passion and SELFIES! #EYOB!
At theStitch.com, what we know for sure is that attitude and confidence don’t stand a chance of making a home in your heart if you buy into the myth that beauty is a shape and therefore you don’t fit the mold, so therefore you aren’t beautiful. Talk about a circular argument! As we said, that’s crazy. theStitch. is going to change that.